via seomoz.org
If you have been doing SEO for any given amount of time then you have probably run into the issue of targeting long tail terms on a certain page. Generally, it is hard to get great quality out of keywords with 5 or 6 words because it just doesn’t seem as natural whens you use it multiple times during your blog post or web page.
Rand Fishkin of SEOMOZ.com has a great tutorial on Whiteboard Friday that will help you to understand the approach of writing high quality content for the searchers and not to rank highly with what he calls “Frankenpages”.