We’re encouraged by the number of pages that have been created and brands’ enthusiasm for building better relationships with their customers on Google+.

Businesses can create and manage their pages directly through Google+. We are committed to working on enhancements and innovative features to offer businesses more flexibility and power to run their pages. We also recognize that some businesses use social media management companies to manage their presence across multiple social networks. So today we’re announcing that Google+ is enabling six companies to test Google+ functionality in their management tools — Buddy Media, Context Optional, Hearsay Social, HootSuite, Involver, and Vitrue.

I already use hootsuite for twitter and web 2.0 integration. I think that these tools are definitely worth giving a try because it will help you to spend less time getting more done on Google+.